In the universe of Belgrade-based designer Gala Borovic, the brand with eponymous name represents the adult playground. Gala Borovic puts the main focus on story-telling through development of textile prints and garment construction that is rooted in references from her personal experiences and ones of her close environment. Gala Borovic represents a slow fashion business model that is locally produced and co-works with masterful women who has been part of Yugoslavian textile industry before it collapsed.