ella rose label

Ella Rose Label, founded by Ella Rose Caton, celebrates slow fashion and sustainability by recycling materials into fun puffer bags. A recent graduate from Chelsea College of Art, Ella began making puffer bags from the iconic Sainsbury's 'Bag For Life', still a popular bag in her collections, but has expanded into make bags from dead-stock fabrics and recycled tea-towels. Her tea-towel bags are one-of-a-kind embodying nostalgia from holiday destinations.