bleaq X frigg

bleaq X frigg

frigg

Frigg is a concept store focused on upcycled, handmade and vintage design items for the home. Freya, the founder of Frigg, also creates artworks under the same name. Her “impractical objects” take the image of traditional household items, such as vases and plant pots, but are made from unexpected materials, primarily pre-loved and repurposed beads. “Impractical” is a tongue-in-cheek naming choice, as each item is designed to fulfil a distinct purpose, just in a new, more bedazzled way. And if your impractical object ever stops giving you life? She encourages you to destroy it and create something new.